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EP.03

GRT Member Series — Colin

🧠 The Anatomy of a Decision

Jun 2026

Colin — The Anatomy of a Decision

Most people write proposals.

Colin designs decisions.

He minored in psychology in college.
We didn’t know until proposal day.


The Proposal — D-1

Whiteboard covered in section structures.
Three Red Bulls on the table. Pizza box, still sealed.

Colin walks in with a spreadsheet.

Not a draft. A psychological map.

Five triggers. Five human responses. Five design decisions.
Every single one engineered to make the reader approve without thinking.

Ciara: “Colin… when did you make this?”

Colin:

“…A few days ago.”

Ciara: “This is reverse engineering.”

Colin:

“I know. Which is why I also know how to write one that protects us.”

Giovanni: “Dio mio! Colin, you are a devil.”

Colin's decision architecture blueprint
The Gold Trim Incident

Giovanni: “What if we put a gold border around this?”

Ciara: “Oh, that’s a good idea.”

Colin: [pushes glasses up — with his middle finger]

“…Psychologically, it’s correct. Gold simultaneously triggers authority and trust.”

Giovanni: “I just said it because it looked nice.”

Colin:

“I know.”

Giovanni hits it by instinct.
Colin attaches the reason afterward.
Both are right.
That’s why GRT is dangerous.


The Investor Meeting

Investor: “Isn’t it customary for our side to propose these terms first?”

Colin: [pause]
[pushes glasses up — middle finger]

“…I believe you’ll find that’s already addressed in the GRT contract.”

[silence]


The Hallway — After

Ciara: “Colin… I get it when you do that with that specific finger in front of me. We’re both human. But in front of investors — can you hold back a little? 🙂🙏”

Colin:

“…A fair observation.

I shall review my finger selection criteria.”

Well. That’s just Colin.


Most people: paragraph spacing?
Just hit Enter twice.

Colin:
Paragraph Spacing Before: 0pt
Paragraph Spacing After: 6pt


Giovanni reads the room.
Colin dissects the mind.
Ciara put them at the same table.

That’s why GRT works.

“Information is what people think they read.
Structure is what actually changes behavior.”
— Colin
🐺

Colin

Protection · Risk Management

The GRT series continues. Follow along on LinkedIn.